Our Story

We started Santa Monica Beach Co with the mission of providing high quality beach items that look amazing, without sacrificing functionality.

After testing countless beach umbrellas from vendors around the world at our sister company, Santa Monica Picnic Co, we decided to create our own umbrella that checked all the boxes in what a beach umbrella should be: lightweight, easy to use, durable, matches with other beach decor easily, wind resistant, tilt availability, drop down handles for screwing into sand and can also be used in an umbrella base on our clients patio.

We look forward to serving the Santa Monica market and beyond for many years to come!